The Hermès belt is not just for wearing. This French brand famous for leather goods hopes that you can also exercise with them.
By November 7, Hermès will open a store in Brooklyn, bringing its iconic products into a whole new environment: the gym.
The event, called HermèsFit, is a pop-up store and custom fitness center that offers Hermès-like exercise courses.
For example: Stretching exercises, Hermès belt and yoga combined with the brand's beloved silk scarf. If none of these meet your illusions, how about a Vogueing course with a Hermès hat? Or use Hermes bracelets to fight taekwondo?
After exercising, participants can even freshen up in the lounge equipped with Hermès beauty products.
The space is perfect for taking pictures and is also equipped with a branded climbing wall, boxing ring and weights.
All courses are open to the public and participation is free. If you are not in New York City, HermèsFit will stop in Paris, Taipei and Shanghai-stay tuned.
This playful activation deviates from Hermès' reputation as a staunch supporter of ultra-elite luxury goods.
The brand's decision to launch HermèsFit in Williamsburg-quite far from its flagship store on the Upper East Side-brought the house to the younger crowd, who may not realize that Hermès is more than just a Birkin bag.
HermèsFit is not the only luxury brand that invests in the forefront of fashion in fitness.
Dior and Technogym have launched a series of exercise equipment and equipment, including treadmills, stability balls and dumbbell sets.
Chrome Hearts sells a set of three-pound manual weights made of 925 sterling silver for $5,000.
Of course, the magic of HermèsFit is that it can incorporate items that you may already have in your closet. Next time when you find yourself hesitant to get a gym membership, why not look at your closet?
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