YouTube is an excellent platform for finding a global audience for your videos. After all, it is used in several countries, offers in-built features for subtitles additions in multiple languages, and is a free network for creators and viewers alike. However, building brand image here can take time, and so can the process of monetizing the content you create. One engagement metric of interest here is video views. A view is registered if your video has been played for at least 30 seconds, and the play should not show any bot activity. YouTube specifically states that when you aim to monetize your content, they check your accumulated watch hours and most viewed videos while reviewing your channel, among other things. Many creators buy YouTube views and other forms of engagement to hasten their channel-building process. However, you can do several different things to boost your video views. Let’s check them out.
What Matters to YouTube Algorithms?
The YouTube algorithms use several factors to decide if your video is worth boosting its rankings on feeds and search results. Some essential social signals include:
Why Do You Need to Aim for More Views on Your YouTube Content?
As you can see from the above, views are one of the most favorite parameters considered by the YouTube algorithms while deciding your video’s positioning in search results and regular feeds. In other words, the higher the number of views on a video, the more likely you are to:
All of this will help you move up faster on the part of overall organic growth as you earn a name for yourself as a great content creator on the platform.
Tips to Make Your Video Views Grow Naturally on YouTube
Professional content creators use several intelligent strategies to grow their brand on YouTube. While some of these require a monetary investment, many are about how you present yourself on the platform. Let us look at some of the ways you, too, can attract more views to your YouTube content:
You must have a clear content niche for your channel if you need audience retention and to increase your view counts. It would help if you remembered to keep yourself updated with new developments in your niche, audience expectations, and presentation ideas. Show your audience that you know your area well, and they will come back to view more of your content.
It is easy to get swayed by trends and create videos like those currently in vogue. While this is a great strategy to incorporate into your content creation, you must do it skillfully. Join the viral trends by giving them a twist of your own. Stick to your niche and adapt the direction to your area of expertise. Keep in mind that what you need is to capture your audience’s attention with an upload that is engaging and, at the same time, isn’t gimmicky.
Pay attention to technical details:
When creating content, the quality of your video recording is also essential. To give your audience an optimum user experience, check your sound and video formatting before uploading anything to the public. Ensure clarity and the slightest noise in both audio and video components.
Aim for an all-inclusive audience:
Although the video is primarily meant to be seen and heard, it may not be possible for your visitors to use all faculties at all times. Sometimes commentators watch videos on mute, while you may have visitors who cannot hear at other times. Similarly, you may have visitors who rely more on the audio component than the visuals. Make your content accessible to everyone who visits you so they can stay long enough on your videos for their watch to count as views. So, add closed captions, alt-text, and subtitles for all categories of viewers who use the platform.
Use YouTube shorts to boost organic traffic as conversions:
Another great way to accumulate views within a short period is to make YouTube Shorts. These are microfilms of one-minute duration or less. Given the short attention span of most YouTube surfers, this content is gaining more daily popularity. You will likely have far more views on a Short than on a regular video post. So do include creating shorts as a regular part of your content strategy. Shorts work best when filmed vertically, as most users check Shorts on handheld devices like cell phones.
Know when is the best time to post:
Many views can come rolling in when your post is newly uploaded, provided you post them at the right time. How do you know when the best time for you to put up your videos is? Research to find out when your target audience is most active online. You can use the audience report that can be accessed through the inbuilt analytics tool of the platform to understand when you get most watch times and from which regions of the globe.
Be an engaged member of your niche community:
Although you may feel you are pitted against everyone else in the world, your niche vying for the same audience’s attention, keep in mind that YouTube is a social sharing platform. Do not forget the “social” aspect when concentrating on video sharing. Be active in discussions started by your niche community. Watch the videos of your fellow creators and engage in conversations with them. Not only will you find reciprocal views and other forms of engagement, but you will likely also find collaborators for future projects!
It is one method that never goes wrong. When you join with other YouTubers in making videos, you combine your skills, expertise, and talents and open yourself up for immediate viewership by each other’s active followers and visitors. There is no limit to how many creators can team up to make a video. It is good to network and find partners for your professional projects. You could collaborate with others in your niche, allied areas of work, loyal fans, or even internet celebrities.
Ensure that your content has great SEO:
It is one area where you cannot afford to make repeated mistakes, as YouTube content is not just searchable on the platform. You can look for them on most major search engines. If you have the right keywords in your life or description and tags, you can feature high on searches, increasing the likelihood of your video getting views. Use the wrong keywords, and you will be lost among the millions of videos uploaded daily. Research what specific searches are run by your target audience and try to incorporate the most relevant ones in your video description. Try to use the significant keywords within the first half of your first sentence, as this is what usually shows up alongside the thumbnail of your video in search results. Here are some ideas:
Remember the importance of great thumbnails:
As already mentioned, your video’s thumbnail appears in search results alongside the beginning of its description. So, customize your thumbnails attractively to ensure you get a great CTR. Like with keywords, choose an image that is:
The influencer industry is growing huge by the day for a reason. Influencers can get their followers to trust them easily. They “influence” the building of public opinion, social proof, and viewing choices on YouTube. They can even influence your visitor to turn into an active follower or loyal client. If you want to invest and grow your brand image, putting your penny’s worth of trust in an influencer can be your road to success. Remember that there are several touts, so you must thoroughly research who you choose to work with. Scout out a genuine influencer who fits in with your ethics, business needs, and budget, and let them do their magic to help you increase your video view counts!
Put in a few YouTube ads:
If you need to purchase advertisements, placing your trust in the inbuilt ads system of the platform works best. You can choose if you want to promote an old video as a sponsored post or create new ads with YouTube ads. You can further specify your niche, target audience, traffic diversion intent, and budget. You get to decide how long you want your ads to run. Using the platform’s ad managing tools gives you the surety that the content you have paid for will be bumped up on home feeds and search results for optimum visibility and reach for the chosen ad period. It increases your ability to get more views by leaps and bounds.
Use other platforms to give your videos more exposure:
Don’t just market yourself on YouTube. Since YouTube content can be viewed by anyone and not necessarily YouTube account holders, think of attacking viewership from outside the platform. Be your marketing agent by posting about your videos on any other social media platform you have an accounting on. Tag fellow creators and use op-eds. You are promoting yourself by using embedded links in blogs, email lists, and online forums of relevance. You can also send in articles and guest posts with your video link on various online magazines that cater to your niche and are likely to be read by your target audience.
There’s great value in direct communication. One of the best ways to build up your viewer community on YouTube and elsewhere is to maintain engaging conversations and directly interact with your audience. When interacting, it is also okay to professionally ask for help improving content engagement. Get more viewers by asking for more views. You can place call-to-actions anywhere:
You can use stickers, animations, segment breaks, or talk to your audience. You can add click-to-action links alongside your call-to-action to direct traffic to your videos easily if your broadcast platform allows you to do so too. For some, placing a click-to-action logo strategically also attracts more visitors to their channel.
A high number of views will bring your YouTube channel better exposure and bring you a newer audience. Focus on retaining your audience because the more you try to keep your audience’s attention, the more likely they will stick around to watch more of your videos. Organize your YouTube SEO, and remember to interact with your audience. You do not always need to put in a big budget to boost traffic to your videos successfully. But you need to be updated with all new changes in your niche, the platform updates, and your audience’s online behavior. Research and build your channel up qualitatively, and your views will also increase.
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Every summer, thousands of tourists travel to Greece’s idyllic islands to enjoy their sunny beaches. Even the global pandemic couldn’t keep visitors away, but water scarcity might. Many Greek islands survive on water imports and are struggling to meet residents’ and agriculture’s water needs – let alone those of tourists.
These islands illustrate the difficulties faced in other parts of Europe. Climate change is making extreme weather events such as drought more frequent, while burgeoning population numbers and competing priorities, such as agriculture and tourism, mean that there is not enough fresh water to go around. About one in five people in the Mediterranean region suffer from constant water stress – when demand exceeds availability – according to the European Commission.
To address these issues, the project HYDROUSA is piloting its water technologies at sites on three Greek islands.
‘It’s about tackling water scarcity issues in small and decentralised remote regions in the Mediterranean,’ explained Professor Simos Malamis, a water systems specialist at the National Technical University of Athens, Greece and coordinator of HYDROUSA.
The team, which includes 28 partners in industry, academia and government, develops and integrates different technologies to collect, treat, recycle and reuse water. ‘We want to do this in a sustainable manner, in a loop.’
Sustainable reuse is at the heart of the EU’s circular economy action plan, published in 2020. The bloc aims to ‘double its circular material use rate in the coming decade’, which will involve identifying value in products that have traditionally been considered waste. It has also invested extensively in research projects, such as HYDROUSA, to trial technologies to achieve this circularity and open them up to governments and businesses.
The circular economy includes water loops, in which water is treated and reused, with value being derived from extracted ‘waste’ in the water, such as phosphorus or salts. HYDROUSA is working to create these loops in remote areas to benefit local individuals and industries. It currently has six pilot sites on the three islands, trialling 13 different innovations to show their applicability under different scenarios.
Prof. Malamis’ favourite pilot, on Lesbos, includes the greatest number of integrated technologies, he says. Wastewater from a nearby town arrives at a wastewater treatment plant, where anaerobic bacteria break down the organic matter contained in the wastewater. This step produces biogas, which can be collected and used as energy feedstock. In the second phase, the primary treated wastewater runs through a constructed artificial wetland, which is made up of a number of plant species, which clean the water. The resulting water is then exposed to high-energy ultraviolet light to kill pathogens, after which local farmers can use it to fertilise and irrigate their crops, Prof. Malamis explains.
To show that it is actually safe to use, project researchers are also developing an agroforestry site, irrigated with their treated water.
Meanwhile, on Mykonos, HYDROUSA technologies harvest and store rainwater below ground, so that the water does not evaporate in the sometimes punishing Greek heat, and then disburses the water to households. On the island of Tinos, the project’s technologies help an ecotourist lodge recycle waste water and rainwater, using it to irrigate and fertilise food gardens which in turn feed lodge tourists and residents in the nearby village.
These solutions rely on multiple technologies merged together. ‘We have one system coupled together with another, which are from different companies, integrated, to produce the best result,’ Prof. Malamis said.
To combat water scarcity in remote locations, another research initiative, Project O, is blending technologies into water management modules and demonstrating them at four small sites. Importantly, the modules are mobile and can be installed where there are no other facilities.
Two sites are water utilities in Puglia, Italy and Almendralejo, Spain, with another at a saltwater aqua facility in Eilat, Israel, and one with a textile company in Omis, Croatia.
Big water treatment plants, such as those common in large cities, are designed to treat large quantities of water, according to Giulia Molinari, a former manager of Project O and now with IRIS, a company commercialising high voltage technology to clean water and working with the project. ‘It is highly inefficient to replicate them locally for a small scale,’ she said. ‘We are trying to use a lot of different technologies on the small- to medium-scale to tailor the quality to the needs (of the site).’
But the various sites and industries have different water requirements. For example, not all treated water needs to be potable, she says. In industry, wastewater treated to drinking quality would be ‘overengineered’ and needlessly expensive.
At the Puglia site, the water is for people to drink. It comes from an aqueduct, Acquedotto Pugliese, and its quality is variable, sometimes salty, sometimes heavily polluted. This means that the solution needs to be flexible, and also able to cope with comparatively small amounts of water (about 20 cubic metres a day). This situation is very different to those in traditional water management, where every day, large quantities of water are treated in the same way. ‘We can adjust treatment so that we do not treat it too much and use too much energy,’ Molinari said.
Project O’s response to the distinct scenarios has been to create four different modules, each containing a cascade of technologies to address the water requirements at each site. At the aqueduct in Puglia, for example, the module integrates a desalinator (which removes salt from the water) and advanced oxidation techniques (which use chemical processes to remove harmful bacteria and organic pollutants from water).
At the textile factory in Croatia, the team developed a module that uses sunlight to break down toxic organic compounds and disinfect the water, while in Spain sunlight powers advanced oxidation processes and contains adsorption technologies that can collect pollutants, while a control system integrates two technologies. The module used in Israel recovers nutrients from salty water.
Molinari works on a form of advanced oxidation technology that uses high-voltage electromagnetic pulses to break down pollutants. Currently used in the modules at the Puglia and Eilat sites, the short, but powerful bursts of energy damage illness-causing microbes and degrade organic pollutants, including many contaminants of emerging concern.
Both Project O and HYDROUSA are looking to address one of the most pressing problems in water management: how to treat water and reuse it in remote places, where there is no one-size-fits-all solution, without breaking the bank.
Given the interest from industry and municipalities, both think that they have numerous viable solutions to offer. And as fresh water becomes increasingly scarce around the world, governments and companies will be looking for technologies to treat and reuse whatever water sources they have, even if it was once considered waste.
The research in this article was funded by the EU. This article was originally published in Horizon, the EU Research and Innovation Magazine in March 2021.
Optical gas imaging (OGI) is a technique that allows for the detection of leaks in sealed containers of pressurized gases. The way OGI works is by using an infrared camera to visualize the heat given off by the escaping gas. Even though OGI technology is primarily used in a professional setting, it can also be used in homes – especially handheld OGI cameras.
This type of imaging can be used to find and fix leaks in a variety of applications, including pipeline monitoring, refinery monitoring, and environmental surveying. In this article, we will elaborate on how OGI cameras work and what are the benefits of owning such equipment, hopefully helping you decide if this technology is right for your needs.
In the vast majority of cases, OGI cameras are used in industrial settings to detect leaks of methane and other gases. Here’s a brief explanation of how they work:
Inside the camera, there is a laser that emits a beam of light. This beam is directed towards the area that needs to be imaged. When the beam hits a gas molecule, it causes the molecule to emit a small amount of light. This light is then detected by a sensitive sensor inside the camera, which is used to create an image.
Unlike traditional cameras, OGI cameras do not require a light source to create an image. This means that they can be used in complete darkness. Moreover, OGI cameras can see through smoky and dusty conditions that would normally obscure a traditional camera’s view.
One of the main benefits of using OGI cameras is that they can detect very small leaks that would otherwise go unnoticed. For example, a traditional camera might not be able to see a methane leak that is only emitting a few molecules of gas per second. However, an OGI camera would be able to detect this leak and allow for it to be fixed before it becomes a larger problem.
Thanks to the benefits they offer, OGI cameras are an essential tool for many industries. However, they can also be very useful as a home improvement tool. For example, if you have a natural gas line in your home, an OGI camera can help you find any leaks that might be present. This is important because natural gas is highly flammable and can be quite dangerous if it leaks into your home.
While some OGI camera models are extremely expensive, they are used by professionals and there is no reason for you to buy one of them. Instead, you can go for a handheld OGI camera, which is much more affordable and will still do the job just fine.
There are many benefits of using OGI cameras, both for individuals and businesses.
Firstly, OGI cameras can save you a lot of money. If you have a business that uses pressurized gases, such as a refinery or a pipeline company, then you know how expensive it can be to repair a gas leak. OGI cameras can help you find these leaks quickly and easily so that you can fix them before they cause too much damage.
OGI cameras can also help you save money on your home improvement projects. As we mentioned before, if you have a natural gas line in your home, an OGI camera can help you find any leaks that might be present – no matter how small they are. This way, you can fix the leaks before they cause any damage to your home.
Another benefit of OGI cameras is that they are very safe. Unlike other leak detection methods, such as using a combustible gas detector, OGI cameras do not emit any harmful radiation. This makes them much safer to use, both for you and for the environment.
Finally, OGI cameras are very easy to use. Even if you’ve never used one before, you’ll be able to quickly learn how to use an OGI camera. This makes them a great choice for businesses and homeowners alike.
In summary, OGI cameras are a great choice for businesses and homeowners who want to save money and be safe. They are very easy to use and can help you find leaks quickly and easily. If you think an OGI camera might be right for you, then be sure to check out the different models that are available. You’re sure to find one that fits your needs perfectly.
Any startup starts with an idea, but it’s important to understand that there are a lot of ideas in the world and you have to weed out the unviable ones. If you believe in the necessity of your idea for users — great, but it is logical to check before starting a large-scale work, whether users need it and are they ready to pay for it?
This approach is safer, by checking the demand for your idea, you will save yourself and your company from a wasted effort in developing a product which will bankrupt the company. MVP, on the other hand, is a guarantee that allows you to say with more confidence that your product will be used.
MVP development is the creation of a product which has the minimum required set of features. It allows you to get some initial feedback from your users and decide whether to spend more money on its development. Sometimes it helps to understand that the idea is not interesting to the users and either to refuse development or to reconsider the main idea of the product. You can order the creation of MVP in Purrweb — MVP development company.
MVP can be considered as an alternative or as an addition to the research, which is important to do before you start MVP development. Researching the preferences of your target audience can be very different and is a topic for a separate article.
The purpose of MVP and the research is the same — to get confidence in the necessity of creating a product at the minimum cost, or in the viability of a unique feature if you are developing in an area where there is competition.
It’s important to understand that an MVP doesn’t mean a crude and unfinished prototype of your product. It should be quite the independent and full-fledged product, but it should have the minimal set of the necessary functions, allowing your users to satisfy their need for such a product.
These steps may vary slightly for each product, the main thing is to understand the main purpose of the MVP, and in some cases you may need to iterate through several MVPs before you reach your goal and decide what the product should look like.
The conclusions may also vary. I wouldn’t advise you to drop the idea right away; if the MVP results don’t satisfy you, but it may be worth thinking about what to improve and how.
Based on the main purpose of creating an MVP, you can define the benefits:
With each new iteration, we need to improve the result. That is, the interval from the birth of the idea to its validation, should be reduced. It is clear that everything depends on the complexity of the idea, but the typical tasks and key processes should be minimized in time.
The peculiarity is to put one main value into one prototype. Remember what you need an MVP for? That’s right, to test an idea. One idea/single value. There is no sense in testing several ideas in a prototype at once, so you won’t get reliable data and will only spoil the whole experiment.
You need to test an idea, but how do you do that?
If you are satisfied with the results, then take the service and make it nice, beautiful, convenient. If not, then just throw out the idea and move on to the next one. This is just one example of an MVP. To test a new feature on an existing product, you can simply hang a banner or a burning button, measure the clicks, and estimate the general interest of users in the new idea.
In practice, it also happens that while doing hypothesis testing, you might not make a prototype at all. You will find the answer in already existing sources of information.
Below is a list of principles without which your MVP is not an MVP.
There’s a checklist for that, too:
Do not forget about feedback channels; leave your contacts (mail, phones, messengers, and social networks). Information from first users should come to you freely. The man has already spent his time testing your product.
Do not make him look for ways to share his opinion. That’s what we need. Well, about metrics. All the gestures with users, prototypes and so on are used for a purpose. If you have read to this point, you know that this purpose is hypothesis testing. And to test it, you have to actively watch the metrics.
Don’t forget to set up all the necessary counters. Get the data and draw conclusions about where you need to go.
What is MVP development? It is hypothesis testing. It is about speed. It is about the economy of resources. And what is more important, you need to work with it, and you have everything you need.
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